Jose AI Solutions AI Creative Portfolio

AI Creative · Prompt Engineer · Visual Storyteller

AI Creative Direction, Prompt Engineering & Visual Storytelling

I turn ideas into images, campaigns and motion through generative AI.

My work combines concept development, prompt engineering, visual direction and AI production to create work that feels intentional, distinctive and built around an idea — not simply generated.

Selected Work
Film still from VELA, an AI commercial concept built around warm coastal light
Featured filmVELA
Promptwise anamorphic billboard concept with an orange koi emerging from a display
Prompt engineeringPromptwise
Speculative Crocs concept in a luxury wardrobe
Speculative adCrocs
Speculative Dior fragrance concept
Visual studyDior

00 / Introduction

Creativity first.
AI as the medium.

I work at the intersection of AI, design, advertising and storytelling.

My approach starts with the concept: what should the audience feel, understand or remember?

From there, I use generative image and video tools to explore, refine and produce the visual world around it.

The projects below include award-winning work, creative challenges, speculative advertising concepts and AI-native visual experiments.

AI Commercial Storytelling · 01

VELA

A brand built around the last light of the day.

VELA AI commercial poster with warm cinematic light

VELA is a premium beer concept developed around one emotional moment: the final hour of sunlight.

The project evolved from a simple product idea into a complete visual world built around warm coastal light, amber glass, tactile materials and relaxed Mediterranean lifestyle imagery.

The same art direction was carried across product imagery and short-form video to create a cohesive campaign rather than a collection of isolated AI outputs.

Role
Concept Development · Creative Direction · Prompt Engineering · AI Imaging · AI Video · Visual Consistency
Focus
Building a consistent campaign world across still imagery and motion.

Award-Winning Prompt Engineering · 02

Promptwise

From a prompt to Times Square.

Created for a Promptwise creative contest, this project explored a simple idea: What if an AI creation literally escaped the screen?

A glowing Promptwise portal opens inside a digital billboard as a colossal orange koi breaks through the frame and enters the physical environment.

The concept was developed as an anamorphic outdoor advertising experience designed to feel immediately understandable, dramatic and believable within a real New York setting.

Prompt → Result

A prompt as a creative specification.

The prompt controlled the physical environment, camera perspective, brand colour, visual hierarchy, dimensional illusion, typography, lighting, realism and negative constraints.

“The orange curved Promptwise symbol transforms into a luminous three-dimensional creation portal built into the billboard. A colossal hyperreal orange koi fish is swimming outward through the portal, breaking beyond the physical billboard frame…”
Read the full prompt

Photorealistic advertising photograph of a premium digital billboard in Times Square, New York City, viewed from a dramatic street-level three-quarter angle. The billboard has an elegant minimalist black background and clear Promptwise branding. The orange curved Promptwise symbol transforms into a luminous three-dimensional creation portal built into the billboard. A colossal hyperreal orange koi fish is swimming outward through the portal, breaking beyond the physical billboard frame and floating majestically above the street. Its scales catch the glow of the surrounding city lights, creating a convincing anamorphic 3D illusion. The billboard displays the exact short headline in large, highly legible white modern sans-serif typography: “OUT OF YOUR HEAD. INTO THE WORLD.” Place the supplied Promptwise logo clearly beneath the headline without changing its proportions, spelling or design. Sophisticated technology-brand campaign, bold negative space, black, white and vivid Promptwise orange colour palette, premium commercial art direction, believable integration into the real location, realistic reflections and environmental lighting, immediately understandable from a distance. No additional advertising copy, no invented logos, no illegible text, no crowded composition.

Role Concept Development · Prompt Engineering · Art Direction · AI Imaging · Billboard Visualisation

03 / Speculative Series

AI Advertising
Challenge

One constraint. One idea. One finished ad.

A series of speculative advertising concepts created as part of a creative AI challenge. Each project began with an existing brand and one objective: Find a simple idea worth remembering.

The challenge was less about reproducing brand aesthetics and more about exploring how quickly AI could help turn an advertising thought into a finished visual.

AI Video Advertising · 04

CRUNCHA

Too crunchy for its own world.

CRUNCHA AI video advertising poster

CRUNCHA is a playful short-form advertising concept built around exaggerated product personality.

The project explores how generative video can be used for more than moving AI images — combining character, rhythm, visual storytelling and product behaviour into a coherent commercial idea.

Role
Concept Development · Creative Direction · Prompt Engineering · AI Video · Editing · Visual Development
Focus
Turning a simple advertising hook into a short narrative with energy, humour and visual identity.

05 / Motion Studies

Selected AI Motion

Different formats. Different visual problems.

Super Bock AI motion study poster

Super Bock

Experimental branded and AR-inspired visual storytelling.

Schweppes AI motion study poster

Schweppes

Product, atmosphere and movement shaped for short-form viewing.

Skinners and Tjakko character-led AI motion poster

Skinners / Tjakko

Character-led commercial storytelling combining lifestyle imagery and AI motion.

Fast-paced gym and performance AI motion poster

Gym

Fast-paced performance and social-first storytelling.

Annabelle character-driven AI content poster

Annabelle

Personality, consistency and natural product presentation.

06 / Process

How I work
with AI

Concept → Visual Language → Prompt Engineering → Generate & Evaluate → Direct Iteration → Build Consistency → Final Output

  1. 01

    Find the idea

    Before generating anything, I define the central thought. What should the viewer remember?

  2. 02

    Build the visual language

    Composition, lighting, environment, colour, camera language, character and brand cues become a visual system.

  3. 03

    Engineer the prompt

    Prompts become creative specifications rather than descriptions. They define what matters — and increasingly, what must not happen.

  4. 04

    Generate & evaluate

    I explore variations, identify what works and diagnose what doesn’t. Generation is the beginning of the process, not the end.

  5. 05

    Direct the iteration

    Prompts, references, composition and visual constraints evolve until the output supports the original idea.

  6. 06

    Build consistency

    Individual shots become a visual system that can survive across images, scenes and motion.

  7. 07

    Finish the work

    The final objective is never simply an AI output. It is an advertisement, image, film, campaign or experience that happens to have AI inside the production process.

07 / Capabilities

What I Bring

01

AI Creative Direction

Turning ideas into visual systems and campaign concepts.

02

Prompt Engineering

Structured prompting for image, video, consistency and controlled visual outcomes.

03

Generative Imaging

Commercial imagery, product work, characters, environments and conceptual advertising.

04

AI Video

From individual shots to short-form visual storytelling.

05

Advertising Concepts

Finding the simple creative hook behind the execution.

06

Visual Consistency

Maintaining characters, products, lighting and visual language across multiple generations.

07

Creative Experimentation

Testing new models, workflows and production approaches as the technology evolves.

08 / Philosophy

The idea still
matters most.

AI can generate an almost infinite number of images.

That makes knowing what should be generated more important, not less.

I see generative AI as a creative medium — one that rewards curiosity, experimentation, visual judgment and the ability to keep asking:

Can this idea be better?

09 / About

José António
Gomes

AI Creative · Prompt Engineer · Visual Storyteller

My background spans visual design, digital experiences, storytelling and instructional design.

Today, much of my work focuses on exploring how generative AI can expand what one creative person can imagine, prototype and produce.

I enjoy learning new tools, breaking workflows, rebuilding them and finding ways to turn emerging technology into work people actually want to look at.

10 / Contact

Let’s create something
that didn’t exist yesterday.

I’m interested in opportunities involving AI Creative Direction, Prompt Engineering, Generative Imaging, AI Video and Visual Storytelling.

Visit Jose AI Solutions